Marketing Plan †Halal Diet in the United States

Marketing Strategy The Halal diet is consumed mostly by the Muslims in different countries of the world. The diet has been accepted in various countries, and this makes it popular in many countries where Islamic faith is practiced. Countries advocating for religion diversity, such as the United States, have accepted the use of such products in their markets.Advertising We will write a custom term paper sample on Marketing Plan – Halal Diet in the United States specifically for you for only $16.05 $11/page Learn More This means that the product is not limited to Muslim countries but also other countries globally (Brazin, 2006). For this reason, the diet is intended to be marketed across the religious and other sects in the United States. The diet is to be marketed across different eating cultures. This means that the diet is to be marketed to Muslims and people of other religions because it helps in weight loss reduction. The health benefits of the product will make it acceptable by other religions, cultures, communities and countries. Integrated Marketing Communication (IMC) has been an efficient method of accessing and maintaining a product in the market (Shimp, 2010). Firms use IMC to improve their market position by delivering the important information that consumers might require. The marketers also collect important information about the behavior of consumers. This helps develop products which match the needs of the customers. On the other hand, the consumers are able to deliver the information they feel is important about the products being offered in the market by the company. The major importance of IMC is that it makes a product to have a stronger competitive advantage in the market (Shimp, 2010). This strategy will be adopted in the marketing of the Halal Diet in the United States. Since Halal Diet is not a new product in the market, the difference has to be brought about in order to make distinction from the norma l Halal diet in the market. Therefore, issues that will be given maximum attention in strategizing the marketing process are: branding and advertising, promotional activities, budgeting and media rationale and publicizing of the diet.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first thing will be the branding of the diet since it will give the diet the aspect of uniqueness in the market (Franzen Moriarty, 2009). The diet will have a single brand name which is ‘Special Halal Diet for Weight Loss.’ This name will be enclosed in a caption on a packet in which the diet will be packaged for delivery. The color of the packages will differ for the vegetarian diet and for the non-vegetarian diet, and this will be written on the packet for ease of differentiation. This is because the diet is meant for customers with differing consumption habits. A clear distinction has to be made when packaging and branding in order to make it easy for the customers to identify their taste of the diet. Since the diet will be introduced as a new product in the market, massive advertising is required in order to make the product known to the market (Ishikawa Tsujimoto, 2008). Advertisement will be done through the internet, the radio and the television and posters. The internet will be used because modern marketing embraces the use of e-marketing; which has proven to be very effective because many people in the United States have adopted e-shopping and marketing (Kurtz, 2011). In addition, most people in the US have access to the internet, and the internet also gives a room for explaining the diet to the customers in a quite detailed manner. Amazon.com, which is one of the widely used marketing and advertising websites, will be used in advertising the Halal diet. Television and radio are also common tools of advertisement, and adverts of the diet will be aired on the radio and the television in order to reach more customers who do not visit the internet regularly. Moreover, the products will be posted on the billboards and posters in order to instantaneously alert people of the diet. Mission For any business to grow, it has to have a strong vision and mission which are the guiding factors that always put the business on truck. The vision of this business is â€Å"preparing high quality and healthy food for all Americans.† The mission of the Halal Diet business is â€Å"preparing and delivering of quality and healthy diet for all Americans.†Advertising We will write a custom term paper sample on Marketing Plan – Halal Diet in the United States specifically for you for only $16.05 $11/page Learn More The objectives of the business are to produce food that cuts across the cultural divides of America, making food that is healthy for the population and which will help in addressing the healthy and c onsumption needs of all Americans. In summary, the mission and objectives of this business centers on marketing across cultures, addressing the modern health needs of the customers in the diet and addressing different eating habits of the customers. These three diversities are important and will help the firm in capturing a big market for the business; and therefore propel the growth of the business in the United States. This diet intends to help customers tackle the problem of overweight, thus as they continuously consume the product and achieve this goals, they will yearn for more diet. Also, both vegetarians and non-vegetarians will have their needs captured by the business, making it to have a more competitive advantage more so over the normal halal diet. Marketing Objectives The objectives of marketing the Halal Diet are as follows: The first objective is to introduce the new Halal Diet to the customers in the market. As such, the main aim is defining the diet to the customers in order for them to know that such a diet exists in the market. Advertisement and promotional activities will be greatly deployed to see that this objective is fulfilled. The second objective is the familiarization of the diet in the market. After customers have known that such a diet exists in the market, it is important to make them get used to all the aspects of this diet which include the different tastes and flavors of the diet and the benefits that come from eating the diet. The third objective is to promote the sales of the diet. The sales of the product will be largely dependent on the marketing strategies used in achieving both the first and the second objective.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Putting in place efficient and effective marketing strategies will automatically lead to the achievement of this objective. More sales will be gained through effective application of public relations by the firm and the manner in which the business will carry out its corporate social responsibility (Pride Ferrell, 2011). Financial Objectives Just like any other business, this marketing plan has financial implications. The ultimate goal of marketing the halal diet is familiarizing the diet to the customers which will help the product to be known and purchased by these customers, thereby helping advance sales and increase the earnings from the business. Huge sums of money will go to branding, packaging and advertisement of the diet to the potential customers. Since the US is a very big country in size, it will be very costly to market the diet in the whole country at a go. To limit the cost of marketing, the diet will be marketed in different phases. The first phase which is the dete rminant one will take place in one state – New York. Thus, owing to this fact, it is only the Internet advertisement which will cover the whole country. The posters and billboards advertising the diet will only be used in the city of New York. Promotional activities which are equally important in introducing a product to customers will be confined to the city of New York. Once the diet has been sufficiently marketed in the State of New York, it will be easy for access the markets in other states. Sufficient marketing will be determined by observing the number of customers and the amount of sales that are made in the state of New York. This progress will be assessed after every quarter; that is after every three months and adjustments made at after every quarter depending on the marketing achievements that will have been made. Target Market(s) The target market for the Halal diet is so diverse. The diversification is aimed at going beyond the market of the prevailing Halal die t. The advantage of this diet is that it will traverse the religious lines, thus it is expected to attract more customers. The diet is meant for the youths, the adult people as well as the aged population. There is also the special category of people; that is people who have overweight and obese cases. The cases of obesity in the city of New York have been rising since the year 2000 (City University of New York, 2007). The diet will be made known to these customers through the advertisement that will be done. Potential customers will be given a chance to order for the diet. Customers will order for the products online or come to the established restaurants and order for the product from there. Customers will make a choice of either having the food delivered to their homes or get it direct from the restaurants. References Brazin, L. R. (2006). Internet Guide to Medical Diets and Nutrition. Binghamton, NY: The Haworth press Inc. City University of New York. (2007). Reversing the Diabe tes and Obesity Epidemics in New York City: A call to action to confront a public health, economic and moral threat to New York City’s future. Web. Franzen, G., Moriarty, S. E. (2009). The science and art of branding. Armonk, N.Y: M.E. Sharpe. Ishikawa, A., Tsujimoto, A. (2008). Creative marketing for new product and new business development. Hackensack, NJ: World Scientific. Kurtz, D. L. (2011). Contemporary marketing. Australia: South-Western Cengage Learning. Pride, W. M., Ferrell, O. C. (2011). Foundations of marketing. Mason, OH: South Western Cengage Learning. Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. This term paper on Marketing Plan – Halal Diet in the United States was written and submitted by user Kallie Riggs to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Masculinity in Their Eyes Were Watching God Research Paper Example

Masculinity in Their Eyes Were Watching God Research Paper Example Masculinity in Their Eyes Were Watching God Paper Masculinity in Their Eyes Were Watching God Paper Essay Topic: Their Eyes Were Watching God Jeanie changed from paying her mutual respect to complaining her as an irresponsible woman who cant do the chores properly. Then I will summarize the comments on Joeys character. Joeys social status is a middle class. Most middle classes spend a lot of time on their profession. However, ones Job is not his whole life. It is a trap that makes people think that work and salary mechanism is priority above all things. Somehow when people fall into this trap, they adjust their temperament and character to suit the environment. Joeys overall character seems to be absorbed Into he order of hills former workplace. He Is a person who finds his existential worth through working under a presumed order. This can be seen through his role in Detonative. The novels introduction of Joe starts with him as a stranger walking down the road. He was a citified, stylish dressed man with his hat set at an angle. (27) He talked friendly to Jeanie and told Jeanie that he had been working for white folks a long time yet saved a lot of money. Joeys ideological investment, unlike Lagans, has nothing to do with a work ethic or turning Jeanie Into a mule; Instead, Joeys stresses intro_(McGowan 113) Jeanie Is attracted by promising fact that Joe would not, like Logan, treat her as labor source. By this she was satisfied enough. The novel then quickly focuses on Joeys achievements as mayor: the establishment of the grocery store, the mail service, the electric lamp and the purchase of Mats mule. Joeys progressive intentions have the quality of invest and speculation. His real aim is to have a big voice. (46) The grocery store and the mall service had earned the economic respect of the townsfolk The parlor was never empty of amusement and hatter. The electric lamp had made him a figure of enlightenment. The purchase of Mats mule gave him a reputation of liberator of labor. These events had made Joe an outstanding figure among the black township. He had earned his big voice. But along came another aspect of his identity: He mad e himself a God by his sole purpose. The townspeople sought to watch him in admiring eyes, hence the title their eyes were watching God. Joe plays God as though nothing can stand In his way, but It has drawbacks. This notion of Identity, or this feeling of empowerment dad him think that it is necessary to stay progressive so long as people continue to believe him as a God. He has to be a fool himself to believe this, but the momentum had kicked off, and without an equalizer it is very hard to stop it. To this point, Joe has become an example of monopoly capitalism. (McGowan 112) By now his sense of superiority had bypassed his sentimentality on the folks around him. He is actually In the risk of being an Ignorant of his townsfolk, even with his beloved Jeanie. Even In old age, en still sees enamels as an autocrat AT Jeanie. Joe cant change Nils animalcules sense and clings on his past achievements. Joeys love towards Jeanie never had grown beyond a fancy doll. Although Jeanie had warned him about his work being a strain(46) on their relationship, he still insists on his prospects on Jeanie as first lady. He trades these good fortunes for Genies loyalty. It was clear for Jeanie, being sensitive about the future, that she will have to take up her burden in Joeys world: a feeling of coldness and fear took hold of her. She felt far away from things and lonely. (46) In the end, the relationship of Joe and Jeanie sees the impotency of fighting over trivial matters. This takes on with nailing the bill (70), Genies old appearance (77) and finally, cutting the tobacco. (78) In the last scene, Joe sees that Jeanie is getting old, and her sexual appeal is not that of her younger ages. There was still a hint of sex when Joe was Joking about her age. Joe could be thinking about having sex with her, but due to his heavy stress on work and progress, he does not know how to do so. To summarize, from his glamorous appearance, Joeys successful elopement with Jeanie roves that Joeys middle class values offer him higher level of social attractiveness than farmers like Logan. Joeys entrance into power was portrayed as a promoter of material livelihood, an enlightenment figure and a mule liberator. From the series of successful acts Joe sees himself as a God that has his own programs to impose on the townsfolk. He, a strong willed and focused person, took hold of power until his death. His marriage was not an ideal one. He likes a stable marriage where the role of his spouse is fixed, never changing.

Assessment of the Overall Impact of Colonialism in the Philippines Research Proposal

Assessment of the Overall Impact of Colonialism in the Philippines - Research Proposal Example The strong resistance of the Filipinos to colonial rule paved the way to its national independence in 1946 from the American rule (Weightman 483). Today, the Philippines remarkably is trying to run its own government under a democratic procedure which gives more freedom for all Filipinos to exercise their right for citizenship. Today, 65 years passed after the Philippine independence from American rule, it is still important to look at the following aspects as a particular way to assess the overall impact of colonialism in the Philippines: leadership in governance, political, economic and culture. In 1972, Ferdinand Marcos proclaimed martial law which placed the entire nation under the military authority. Once again, Filipinos had proven that oppression is a significant triggering factor as far as their level of resistance is concerned. Based on these, it is clear that the Philippines together with its people have remarkable characteristics that are in line with its momentous history particularly its experience with colonialism. It is therefore important to asses at this point the level of impact colonialism brought to the Philippines particularly in the country’s leadership in governance, politics, economy, and culture. For instance, corruption in the Philippines is something Filipinos observed from Spaniards, which today became its major and significant problem. In fact, to alleviate if not eliminate it is the very goal of the recent administration.