Why Bombs Should Have Been Used On Japan - Free Essay Example

Sample details Pages: 2 Words: 452 Downloads: 8 Date added: 2019/10/30 Category History Essay Level High school Tags: Atomic Bomb Essay Did you like this example? Should the United States have used the Atomic Bomb on Japan? Well there are many ways to argue the case for and against the USAs deployment of atomic bomb in Hiroshima and Nagasaki. In my opinion Yes the United States should have dropped the Atomic Bomb but for one thing Hiroshima was chosen because it had not been targeted during the US Air Forces conventional bombing raids on Japan, and was, therefore, regarded as a suitable place to test the effects of an atomic bomb. It was also an important military base. Don’t waste time! Our writers will create an original "Why Bombs Should Have Been Used On Japan?" essay for you Create order There are many reasons why America would have chosen to drop the bomb and the majority can be seen as fair. At the point Japan was in a terrified position and at the same time   America had completed creating the Atomic Bomb; however, Japan refused to accept the offer. Yes we should have   dropped it because they had plenty of opportunities to surrender, and they didnt. We told them if they didnt surrender, there would be up against mass destruction put upon them. They chose to ignore it and brush it off. If we had invaded, then probably one fourth of Japans population would have been killed.   Yes, it was terrible that so many people died, but in the end   it was what the U.S. thought was necessary. One thing I dont accept that the atomic bomb did is a kill a lot of children who did not deserve to die. The simple reason for using the nuclear weapon was to keep American Soldiers lives from invading Japan on earth. Japan had a very strong force and some were terrified there could be some U.S. caulsilities.   But there were some people who thought that this nuclear weapons should not have been applied. Another reason why I believe that the atomic bomb should have been dropped was because America thought that Japan wanted world domination to save American lives. On August 6, 1945 the U.S. dropped the first bomb over Hiroshima, over 80,000 died instantly, 35,000 injured and 90,000 building were destroyed to pieces. The US claimed that they did it to save lives, a claim which found out that as well as this there also was money, technology, politics, science, communism, power, experimentation, military reasons and most importantly in my opinion, their burning desire for revenge. Yes the atomic should have been used on Japan. Truman wanted to prevent any spreading of communism from Stalin and stop him from expanding into Asia. However, I think that the main reason was to save the lives of Americans. If I had the say so of the atomic bomb I would have made sure it didnt kill people that were innocent.

Ryanair business plan - 4830 Words

The Use Of Analysis For Ryanair Strategic Maneouveurs Business Essay The purpose of this report is to analyse Ryanair’s strategic position, in addition describing and evaluating its strategies between 2006 and 2010. The first part of the report will include PESTEL, SWOT and Porter’s five forces to evaluate the most important factors that affect Ryanair’s strategic position. Furthermore, at the second part, Ryanair’s corporate and business level strategies will be analysed and evaluated. The Ryanair airline was founded in 1985 as a family business to serve a south Ireland – London Gatwick route. After five years of gradual development Ryanair adopted the successful low fares model of Southwest Airlines (Ryanair, 2010). The adoption of†¦show more content†¦Additionally, one of the methods for cost cutting of LCC is the marginal fuel expenditure. Therefore, as Ryanair faces high risk in its operating costs there is an increased need to hedge this price risk, usually with financial instruments (Done, 2006). The 2008 recession has several and often contradictory implications for Ryanair and its strategy. The recession reduced demand for flights as people either chose cheaper means of transport or reduced their travel. However, LCC faced a lower decrease as passengers abandoned mainly expensive airlines (Mortishead, 2008). Furthermore, Ryanair’s CEO Michael O’Leary argued that LCC will gain benefits from the recession due to increased demand for their services and lower aircraft prices (Woodman and Evans, 2008). Also, recent press publications indicated that the air passenger traffic returned in pre recession levels (Clark, 2010). Concerning monetary issues, the recent decline of the euro will have negative impact in Ryanair’s plans. The Euro declined against the US Dollar from $1.55/â‚ ¬ in late 2008 to $1.20/â‚ ¬ in mid 2010 (Yahoo Finance, 2010). Consequently, US made Boeing which Ryanair uses, will become more expensive (Ryanair, 2010). Also, a study on the pricing strategies of European LCC showed that the fare for the same flight and airline is different depending on the currency in which it is denominated violating the law of one price. Therefore, the airlines have a preference in certainShow MoreRelatedThe Low Cost Airline Model908 Words   |  4 Pagesairline model is a plan of action in the airline industry that is principally centered on expense decrease as the fundamental upper hand (Briody and Ferraro, 2011). The model, which was initially presented in 1978, was a reaction to customer protest to high bills that were being charged by non-contending carriers with high working expenses (Sheth and Sisodia, 2002). Today, most airline carriers have actualized the plan of the business model. It has been demonstrated that executing this plan of action promptsRead MoreCrm Ryanair1380 Words   |  6 Pagesthis paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy, marketing strategy, future site development and conclude on same. Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7,000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010) Ryanair are well positioned, their business strategyRead MoreThe Marketing Strategies Of Ryanair1344 Words   |  6 Pagesfocuses on evaluating the current marketing strategies of Ryanair by utilizing marketing theories and concepts. The purpose of this essay is to critically analyze the airline’s marketing position based on various factors and discuss whether Ryanair is doing well in terms of its marketing strategies. During the process of completing this assignment, there were not much problems on researching as there were plenty of information about Ryanair. The only difficulties that I faced was to find the academicRead MoreRyanairs Marketing Strategies1868 Words   |  7 PagesRyanair Marketing Strategies RYANAIR MARKETING STRATEGIES PESTLE Analysis: This section highlights the major forces which are present in the external environment of the company and explains the way they are giving opportunities, posing threats, or impacting its strategies and corporate objectives. PESTLE ANALYSIS a. Political and Governmental Forces b. Economic Forces The political environment is quite favorable for the airline industry in Europe. The European Union has entered into variousRead MoreLooking At The Customer Service Of Ryanair1663 Words   |  7 Pagesoverview of Ryanair In this essay, I will also be looking at the customer service of Ryanair. Ryanair is a low budget ‘no frills’ airline which offer domestic, inbound and outbound flights out of their hub which is Stansted. Ryanair have their headquarters in Swords, Ireland. First founded in 1985 by the Ryan family, with a share capital of just  £1.00. They offered a 15 seated aircraft during the summer months from Waterford, which is in the southeast of Ireland to London Gatwick. In 2013 Ryanair saw 81Read MoreDogfight over Europe, Ryanair B and C Essay1188 Words   |  5 PagesDogfight over Europe RyanAir B / C (individual graded) 1. What went wrong? Why did Ryanair move from a successful launch to near bankruptcy? One of the biggest reasons for Ryanair’s downfall was that it tried to position itself as a low fare airline along with having first-rate services. It kept an unrestricted fare while still focusing on the best customer service and relationship. Although the low price was able to get Ryanair the customer base it needed, the increase in sales was not enoughRead MoreRyanair Macro Environment1737 Words   |  7 PagesConsultancy Report Part 1 Ryanair’s macro and competitive environments Report compiled by: Student: Egle Sukyte Student number: 7124180 Course: Business Management with HRM Unit title: Marketing (MKT 432), Level 2. Table of Contents 1. Introduction.............................................................................1 2. Macro Environment – PESTLE Analysis...............................................1 3.1 Political forces..........................Read MoreRyanair Case Study1619 Words   |  7 Pages Ryanair, originally an Irish low-cost airline and established by the Ryan family in the year of 1984 starting off with only 25 members of staff. Replicating the American Southwest airline business model and then officially relaunched in the year 1990. It has vastly grown from being a single-aircraft family operation into one of the world’s top leading airlines. Now Ryanair has reached 11,458 employees. The airline carries over 131 million passengers per annum on over 2,000 flights daily, from 86Read MoreThe Transatlantic Airline Market Between The United States And Europe1423 Words   |  6 Pagestransatlantic market consists of passengers, both seeking business and pleasure needs. Within the first year of offering transatlantic flights, higher income professionals travelling for business purposes will be targeted, along with families and students travelling on a J-1 visa. As the market is heavily competitive, targeted segments such as families and students will be relatively elastic to a change in price, with hope of finding the best deal. If Ryanair can replicate its hugely successful model, offeringRead MoreRyanair Irish Low Cost Airline: Current Market Position Essay1349 Words   |  6 Pages Ryanair is one of Irish low cost airline, with headquarters in Dublin International Airport and its largest operational bases at Dublin International Airport and London Stansted Airport. It currently employs a team of 5,961 people, comprising over 25 different nationalities.Ryanair began operations in 1985, carrying over 5,000 passengers on its lone route between Waterford Airport (South Eastern Ireland) and London Gatwick in its first year. The company continued to expand over the following years

Democracy or Dictatorship free essay sample

Democracy or dictatorship? [pic] We all have been saying in the past and even now that even the worst democracy is better than dictatorship but the question we need to ask ourselves is that even after all the efforts made by the lawyers movement and fresh elections in pakistan have we achieved a REAL democracy? At this present time we got two mainstream parties PPP and PML(a-z) both been controlled in undemocratic ways where one person lead it and no matter what happens he/she is gonna be leader and it would be passed on to there kids/families. These two parties have rules 5 times in between them twice the pmlN and twice ppp with zardari leading the ppp at this point of time but the question we need to ask is where has this democracy took us? where are we standing? Let me start from the time when everything was going fine and on March 9, 2007 Chief Justice Iftikhar Chaudhry was suspended by musharraf and the lawyers movement started, keep in mind that before that we didnt see any of these parties doing any kind of struggle against the dictator and than we saw ppp, pmlN, TI, anp and all the small parties getting in the lawyers movement. We will write a custom essay sample on Democracy or Dictatorship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All i see is two major parties ppp who got the federal government and pmlN who got the punjab government sitting and enjoying the ministries but none of them seems worried about a common man. I would like to take you back to dictator/musharrafs time in which we did had many problems and with all his mistakes we did see pakistan prospering where our stock exchange went to around 16000 points our reserves went to $16 billions we had increase in budget in every sector take education,health,infrastructure,defence etc etc. nd than comes our beloved SO CALLED democratic government and started helping us pakistanis by taking out the subsidies they said that the government is in bad condition cause the previous government was giving subsidies, the question is who was benefitting from all the subsidies which were given on patrol, daal, chawal,gas, electricity (all the basic necessities) etc etc. It was the common man it was helping and even when the patrol went over $140 a barrel the subsidies was only helping the common man of pakistan and now when the oil is below $40 mark we are still paying alot more and the lower prices which should have passed onto the common man have not been passed. As far as electricity and gas is concerned this government should have cracked down on corrupt people working in these departments but what do they do increase the prices to nearly 40% without even thinking about the common man of pakistan. I said it before somewhere that why have they finished all the subsidies and started that benazir income support scheme where only few families would benefit and we dont even know if the money is gonna go to the people who actually deserve it. If we look at the education budget it went high under a dictator and went down after a democratically elected government we had new univerties setup in pakistan and we were actually giving grants to poor students which have been stopped now. If we look at infrastructure we had many roads,bridges built in a dictator government than in 90s. Our defence sector got alot stronger under a dictators rule in which to name a few we actually done deals like jf-17 for airforce and deal of 4 frigates with china. Pakistan growth rate was above 6% for all those years of a dictator and after such a longtime of 6%+ growth we have a negetive growth which i suppose can be a big achievement for a democratic elected government. Some people can argue that the mess we are in is cause of the previous government and yes i can agree to that but we have had elections in the begining of last year and we had enough time to change our policy but have we done that? Pakistani people voted for a change but did this government gave us any change? why havent the pmlN bringing any bills against the government in the parliament? why is it that the pmlN members are opposing the government on talk shows and in public but not doing anything about it in the parliament. As far as i am concerned i dont care about the constitution/democracy/chief justice if i havent got electricity in my home the food in my belly if my parents/kids/family is suffering to me all these politcians can go and burn in hell cause none of these things are helping me and all i can see is that these are the only things these politicians are bothered about and to people who say even the worst kind of democracy is better than a dictatorship you got your wishes cause the worst democracy is here and its gonna get a hell of a lot worst if this government stayed for full 5 years which i personally dont see.

What recommendations could you give to Paynes to improve the marketing mix of Poppets Essay Example

What recommendations could you give to Paynes to improve the marketing mix of Poppets? Essay Secondary aims: Product: * Find out which flavours should be added/taken away from the current range. * Find how the packaging could be changed to make the product more appealing. We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Price: * Find out what customers think of the current price. * Which gender thinks that Poppets are over-priced, as compared to the other? Place: * Find out the most popular point of sale for products such as Poppets * Find out where most 15-18 year olds buy their chocolate products. Promotion: * Find out which types of promotion are effective. * Make specific suggestions and give examples of how promotion should be developed. * Concentrate on the 15-18 age group, and which advertising works best to encourage them to buy the product. How aim will be achieved: Desk and field research will be carried out, to ensure that enough data is available and that it is of a high variety. This will mean getting a relatively large sample to be surveyed, and collecting a lot of secondary data. A small focus group will be used to gather data about the product and its packaging, as well as the web-site. Data Gathering The most important research obtained was the primary data gathered through field research. This was the data from the questionnaire. All students of Business Studies in Year 10 had to survey at least 10 people with an identical questionnaire (set by the board). All of the results were then entered into a database, giving everybody a very large sample (665 completed questionnaires). This database could then be interrogated to show trends throughout the results. Another source of primary data was obtained by interrogating a focus group into their views on many aspects of Poppets marketing. The focus group consisted of the following people: * 1 Male in 18+ age range * 2 Females in 18+ age range * 1 Male in 15-18 age range Details of opinions, which were obtained from this focus group, are included in the sections relevant to the information obtained. Secondary data was obtained primarily from research into the Poppets advertising schemes. Television advertisements for the Poppets range of products were viewed, and the web site was visited and downloaded. Looking at the promotion of Poppets was my main method for finding out their sales strategy, as the advertising the company employs shows clearly their target audience. Advantages / Disadvantages of secondary research: There are some problems with the methodology used to obtain data and to analyse it. The database was compiled by people who lived in London, so practically no data was obtained from other areas within the United Kingdom. Also the sample was not huge, as it contained the data from about 650 people. Although this is a relatively large number, it would not do for a serious market research attempt. Using a database to record all the results is an advantage of the methodology, as it means we can get all sorts of data, and trace trends among consumers. Appendix A houses the questionnaire used to collect primary data. Appendix B houses the main secondary data found (web-site material). Background: The company which makes Poppets is called Paynes (full name is George Payne Company), and has been around since 17th April 1896). However, Poppets have been made since 1937. Before then, the company specialized in blending tea and coffee, and later cocoa. Recently however (1998), Paynes was bought by a large corporation called Northern Foods. All the raw materials are refined on the Paynes site, so Paynes has total control over the production of all its goods (apparently). Poppets used to look very different to how they appear now. The packaging back in the early days was very boring and bland, and we have a photograph of very early Poppets packaging. The packaging we can see on the left is completely different and is very plain compared to the vivid colours, which appear on the current packaging. Poppets promotion always has very bright colours, and has a slightly retro feel. We can see examples of this in the above packaging, and in images from the Poppets.com web site, as shown below: The language used to promote Poppets is for younger people, and is an attempt to be very retro. For instance, the Poppets.com web site constantly refers to viewers as suckers, and the characters believe themselves to be the slickest Poppet eating people you will ever see!!! They are apparently the funkiest, coolest people on out world and we are invited to enter the funky world of Poppets. This is hardly the sort of language most adults would feel particularly drawn to, which highlights the fact that Poppets is targeting a relatively young audience (about 12-18). Promotion: Promotion is a very important aspect of marketing, as it will have a very big impact on the number of sales achieved, and therefore the future of the products and the company. Promotion basically means advertising, but not just in the most obvious sense. It also considers packaging, the logos and graphics a company uses to get people to recognise it. Branding is also part of promotion. If a genuinely good product is backed up by good promotion, a strong brand name will be created, and a good reputation will follow. Word of mouth will then be an important form of advertising and promotion in itself. In fact, many consider word-of-mouth to be the most important form of advertising, as people are more likely to believe their friends/colleagues than claims on television adverts. But to get this going, a strong promotional strategy is needed from the start the product becomes available, and in some cases even earlier (some products become successful due to excitement from consumers alrea dy around before the product was released). This of course not something Poppets can try. But Poppets do have to consider advertising and packaging, and their web-site. Their promotion is not as strong as some competitors (like Cadburys), so to improve the marketing mix, promotion needs to be looked at in detail and changed. First it is important to know how many consumers have had experience of the Poppets product. These results were the ones I expected, and show a definite trend. As people get younger, more have tried Poppets. The reason that this is true is that the advertising is aimed more at younger people (just look at their advertisements and their web-site). Therefore, the result for the amount of over 18s who have tried Poppets is the smallest. To make sure this is the case, we can find out how many over 18s have heard of Poppets as compared to other age groups. The results are all of course higher than the ones for how many people have tried have tried Poppets as not everyone who has heard of Poppets will have tried them, but everyone who has tried them has heard of them. But again less over 18-year olds have heard of Poppets. This supports the previous assumption that Paynes advertising strategy is not working for this age group as it is aimed solely at the younger age groups. Perhaps, in addition to the current promotional activities, some of the promotion should be made a little more serious (talking about the positive nutrients, etc.). We shall see examples of promotion aimed at this age group to give Paynes some examples of good promotion which should lead to increased sales. It is interesting to note that even though more 12-14 year olds have heard of Poppets, more 15-18 year olds have tried Poppets (proportionally). We know that the advertising strategy is aimed at these two age groups primarily (observing the advertising itself and primary data back this up), but in this case why have more of the older group tried the product even though less of them have heard about it. To find out, we must look at the social reasons not just the sales aspect. 12-14 year olds are in many cases more cautious than older people and often more observant. They would not necessarily be pushed to trying a product just because they have heard of it. This may not be true of 15-18 year olds, and they may be more affected by the advertising. Less of this age group would have heard of Poppets as they have a larger workload, and will spend less time being shown advertisements as they may be spending more time on studying (especially 16 and 18 year olds for GCSE and A-Level e xams respectively). We have hypothesized that the reason that Over 18s are not buying Poppets very much compared to the other age groups, and in fact less have heard of Poppets that in any other age group is because the advertising is not aimed at them, and therefore they are not the target audience. To make sure that this is correct, and that we can go on to develop ideas of how to make the advertising more appealing to Over 18s we need to prove that this is the main problem. We can compare how many Over 18 year olds think that advertising is the weakest aspect of the marketing to the other age groups. We can see that 15-18 year olds are the age group which most thinks that promotion is the weakest area of marketing. This could be because they think that they are being targeted in a patronising way (with all the references to cool and suckers, etc.). This result is unexpected, as it shows that more 12-14 and 15-18 year olds think that promotion is the weakest area, proportionally to 18 year olds. However, less Over 18s were questioned than 12-14s and 15-18s, so the accuracy for that age group is going to be the worst. Also, the 15-18s group includes 18 year olds, not the Over 18s group. To provide further information on this, we can find out the reverse data, which percentage of age groups think that advertising is the main strength of the Poppets marketing scheme. From this we can see that only 17% of over 18 year olds think that promotion is the strongest aspect of Payness marketing plan, so they are not too enthusiastic about it. We can also see that 15-18 Year olds are very passionate about the promotion, as among them, it is the most popular choice for strongest AND weakest area of marketing. We know that 69% of 15-18 Year Olds voted for promotion as either the strongest or the weakest part of advertising. If the old adage Any publicity is good publicity applies to advertising, then 15-18 year olds are truly being targeted very well! Poppets have recently attracted people to their web site by doing a pre-election vote. This advertising stunt could possibly have been to attract older people, and people who would not normally spend time on this site. Since performing this sort of short-term advertising scheme doesnt cost money (just a simple web-page on their site) it is viable and may have increased sales, and talk about the range. But which sort of advertising works best? Consumers were asked which forms of advertising would most influence them to buy Poppets. Here we can see that TV is by far the best method of reaching people through advertising. This is because nearly every household in the country has a television which they watch every night. Since advertisements always interrupt programmes, people are forced to watch them all the time. The audience reached by advertising on television is absolutely enormous, as millions of people will be watching TV at any one time. But an advert is only effective if the right audience sees it. For Poppets, this means teenagers. So, the adverts should run at a time when it is more likely that many teenagers will be tuned in. This will be around programmes aimed at teenagers, like films, comedies, and sports. However, starting a television advertising campaign is very expensive. If Poppets make enough profit, the wisest thing to do would be to reinvest it back into marketing and make a series of television commercials, better than the ones which they have already screened (which are quite poor). Adver ts in cinemas may also help but not to such a great extent. They would be useful because if a person sees a Poppets advert in a cinema they may latter return to the cinema, and subconsciously remember Poppets, and buy them before their film begins. Therefore, it would only make sense to screen adverts in cinemas if Poppets sell their product at the cinemas themselves. We can see that among 15-18 year olds, Television and Cinema advertising is even more popular. So, to target this age group better, Poppets should release more television advertisements, with subjects relating specifically to this age group (the current most popular music / mobile phones). More detail about when adverts should be screened is given above. We can see that there is only a difference of 3% between the number of males who have tried Poppets and the number of females. This is a negligible difference and we cannot conclude that females are the target audience of the advertising. However to make sure this is the case, we can see how many females/males have heard of Poppets, proportionally. Here, the gap is twice as wide. But, surprisingly, more MALES have heard of Poppets than females. The gap is 6%, so we cannot be sure that if our sample was much larger that the gap would be as large. With both results the difference is not enough to conclude for definite that more females across the UK have tried Poppets, and that more males have heard of them. So why is there practically no difference. The product itself does not seem to be biased in any way to a particular gender. Most people like to consume a good-tasting chocolate product. Also, all the adverts have both males and females in them (usually fighting with each other). The web site did not fair as well as the product and the packaging for the focus group. The focus group agreed that the site was designed well but it tried too hard to be cool and hip. This was mainly in reference to the text on the web site. However, the graphics (mainly the characters) were also said to be to retro and babyish. Price Since the product is going to be sold to consumers, it is important to find out what they think of the price. If most people think it is too expensive, sale are not going to be high, especially if competitors prices are lower. A price should be chosen which brings more income than expenses and is attractive. One of the most important ways of making sure a product is successful is finding this golden middle when sales and income are multiplied to make the most profit. So what do consumers think of the current price of Poppets (which is 35p)? We can see that the graph is a straightforward curve. The more extreme or passionate statements have the least percentages, whereas as the statements about the price become less extreme, the results are higher. Perhaps another factor which is at play here is that people tend to generally not bother agreeing with the passionate statements, and go along with the least meaningful ones (average value) as this requires less knowledge and thought on their part, and they know they cant go wrong with answering like that. But on the other hand, if Poppets were VERY expensive or VERY cheap, enough so that consumers noticed and remembered this, the results would reflect this. What we can conclude from this is that the price of Poppets does not differ much from the average, and people and not surprised by it at all. However, there is a tendency towards Poppets being regarded as priced above average. 37% believe Poppets are priced above average, whereas only 24% the price is below average. This t ells us that pricing is not an area in which Poppets is lacking, and should not be the main concern for now. We should find areas in which Poppets is not doing very well, and consider how they should be improved. This graph shows us what consumers from each age group think of the price of Poppets. Each line corresponds to an age. We can see that 0-11 year olds did not like the word average at all, but preferred to say Very Good or Very Poor. This is most probably because they are not use to prices and cant really tell whether a good is priced well or not. They would not take the question seriously, and give the most extreme answer they could. However, since it is more often the case that adults would buy Poppets for their 0-11 year old children, their view of prices is more interesting. So, over 18 year olds replied to the survey with average most often, but were inclined to say that Poppets were a good price. 15-18 year olds said that Poppets were priced very poorly much less than any other age group, and were generally impressed by the price. This is because they have to use their own money to buy Poppets, so they would appreciate a good price much more than 0-11 year olds, and people with enough money to not worry about prices of such products (many adults). All age groups were more inclined to vote for Poppets being a good price rather than bad. Production We know that the advertising, which Poppets uses, is not very effective but probably the most important aspect of the Poppets marketing mix in the end, is the product itself. So what did our sample think of the product as compared to other aspects of the marketing plan? As we can see here, the product was voted as the main strength of Poppets marketing. Price was also high, 7% lower that the product. Therefore, promotion and place were the two worst aspects of marketing, and the difference between them was only 1%, so these are definitely the two areas, which need to be, tackled the most. However, the product is still not absolutely perfect, as it got 36%, so we can look at ways in which it could be improved. For instance, Poppets are sold in small boxes. But is this the most effective packaging, according to consumers. Consumers were asked which type of packaging they prefer, out of four choices, with box being one of the options. From these results, we can see that Paynes have done their market research well and that their chosen form of packaging is in fact the most appropriate for this type of product. But, Paynes do also sell Poppets in bags, which is the third most popular form of packaging. Therefore, it may be profitable to also package Poppets in tubes, as it was not far of from being as popular as box packaging. Selling Poppets in bags could be replaced by tubes as most of Poppets customers will be people who want a quick snack, not a large 200g packet as sold by Poppets. People who wish to buy a large quantity would go for a more budget bulk buy option (a large box of chocolates, large bars, etc.). People like to buy chocolate products in boxes and tubes because these are more sturdy, have less chance of getting crumpled, and can be placed in a pocket so that the chocolates will not fall out. Plastic packets are easily torn, so chocolate can be lost. With a confectionery product such as Poppets, one of the most important things to consider is which flavours should be in the range. We asked consumers which flavours they liked the most out of the current range, and which flavours they would like to see added in the future. The reaction from the focus group on the design of the packaging (normal sized boxed Poppets) was generally positive. They believed that the packaging made good use of colour, and that the explosion effect would make them look at the product if they were after some chocolate products in a small quantity. An example of the Poppets packaging is given below. What is more important, however, is to find out which flavours which are currently not part of the range would influence more people to buy Poppets. Out of four choices, these were the results: The results here are more interesting, as we see straight away that many people would be influenced to buy Poppets if the caramel flavour was available. This leads us to think that perhaps it would be advisable to get rid of the current fruit flavour and replace it with caramel. Also, Nut got a high vote, so possibly it could replace the mint flavour currently available. In fact, perhaps no flavours should be taken away from the range, and Caramel and Nut should be added. The focus group believed that the taste of the Poppets themselves was very pleasing. The flavour, which received the most praise, was the Fruit flavour. This does not coincide with the information from the database. The other flavours were also said to be good. The mint flavour was the most unpopular. Place Where do most people buy products like Poppets? This would be valuable information because the most popular areas could be focused on. If in these areas Poppets were to become very popular, sales would increase dramatically, and sales in other less popular areas would also be affected as people who usually buy Poppets in popular areas, would also buy them when they bought from the less popular areas. Consumers were given four options of where they usually bought chocolate products. We can see that local shops and supermarkets are by far the most popular areas for the selling of chocolate goods. This is because they are easily accessible, as most people have a local shop within walking distance of their home. Prices are not too bad at these places, and kids can easily get there. It is considered the classic place to buy a small snack when in a rush. Poppets should concentrate their efforts on these areas this will increase sales dramatically. From the above graph we can see that teenagers in general prefer to buy their chocolate products in local shops more than customers of all ages put together. Noticeably, females of 15-18 years old buy more of their chocolate products from vending machines than males, and less from local shops. Why is this? Perhaps they prefer having a quick snack more than males while males prefer spending time on going in and buying their product. So, Poppets should target vending machine sales at females (more females in adverts) and target local shop sales at males in a similar way. Findings and Recommendations: * Some more adult-style advertising should be used (sparingly) to increase sales for over 18s. Adult humour could be used on boards outside shops, and at bus stops. Places above tube seats where there are always slot-in adverts could be hired. Opportunity cost of this may be the introduction of a new flavour. * Television adverts should be increased in quality and become shown more often. They should be shown in between films, comedies, and sports programs, as these are often watched by the target audience (usually 15-18 year olds). So, running the commercials at daytime would be a complete waste of money. Opportunity cost will be large, due to the large amount of money needed to run TV ads. So, other advertising may need to be dropped, and new flavours may need to be put on hold. * Add caramel and nut flavours to the current range possibly at the expense of the fruit flavour. The opportunity cost of doing this may be the introduction of other flavours in other products (e.g. Just Brazils). * Concentrate on selling more in local shops. Perhaps sell large Poppets signs to newsagent, like the famous red Coca-Cola sign. Sell budget multi-packs in supermarkets, as this is a place where many buy their chocolate products for the week for the whole family. Opportunity cost may be a new flavour, or the expansion of another product manufactured by Paynes. The advantages of implementing these recommendations for Poppets would be that in the long-term, sales would increase. However, the opportunity cost may be dividends for shareholders, or expanding another range of products. But as Poppets is part of a much larger corporation, Paynes other products can bring in enough income to keep the shareholders happy, while Poppets increases sales. Each recommendation needs to be considered in turn, and prioritised by Poppets. They should start with screening more and more television adverts at strategic times. As these adverts are viewed, sales will increase, and eventually the adverts will bring in more profit than cost. Then, the range can be expanded, and adverts released telling customers about the new flavours. More advertising can then be used (on radio, boards, etc.). These findings are all important to the company as they highlight some major problems with the marketing and if these were corrected, sales of Poppets would increase, and in the long-term, bring more profits into Paynes. Nestle also provided some interesting statistics, which Paynes should take into consideration. Women buy 65% of the confectionary goods. However, they consume only 33% of it. They probably give most of it away to children. Children buy 4% of the total confectionary goods sold but consume 38%, which backs this up. Men buy roughly the same amount as they consume, therefore making them less generous than women. How does this affect Paynes? It shows that women are the most prone to buying, but for their children. The product should therefore be appealing to children, who will then ask their mothers to buy the product. Mothers should agree rather than disagree, so nutritional information could be provided, showing that Poppets can be healthy as well as tasty. This is but one of the strategies which Paynes could attempt to boost sales. Some information was obtained form Nestle regarding popularity of confectionary products. This information can serve as a guide to how well Paynes are doing with Poppets, and how much they need to improve. The top 20 Confectionary brands of 2000 and 1999 are given in the table below. 99 00 Product 1 1 Kit Kat 2 2 Mars Bar 3 3 Dairy Milk 4 4 Twix 7 5 Celebrations 5 6 Roses 8 7 Wrigleys Extra 6 8 Maltesers 10 9 Quality Street 11 10 Aero 9 11 Snickers 12 Rowntrees 12 13 Galaxy 15 14 Milky Bar 13 15 Milky Way 20 16 Straburst 16 17 Crunchie 14 18 Smarties 19 Bassetts Fundays 19 20 Qrigleys Orbit Poppets do not appear in the Top 20 list (and are not even in the Top 30), so they have a long way to go before they attain the same brand name status as Cadburys and Nestle. Appendix A Appendix B The following information was obtained from the Paynes web site. It shows the prices of all Poppets products, and other retail information. Product Code Product Unit Weight R.R.P. à ¯Ã‚ ¿Ã‚ ½ Units Per Outer Poppets Poppets Cartons 00090 Toffee Poppets Carton 0.31 36 00092111 Fruit Creams Poppets Carton 0.31 36 00096111 Raisin Poppets Carton 0.31 36 00099111 Mint Creams Carton 0.31 36 Poppets Kingsize Cartons 00110 Toffee Poppets Carton 0.50 24 00114 Original Peanut Poppets Carton 0.50 24 00116 Mint Creams Poppets Carton 0.50 24 Poppets 200g Hanging Bags 02590 Toffee Poppets 200g 1.05 12 02591 Peanut ; Raisin Poppets 200g 1.05 12 02592 Fruit Creams Poppets 200g 1.05 12 02593 Raisin Poppets 200g 1.05 12 02594 Mint Creams Poppets 200g 1.05 12 02595 Original Peanut Poppets 200g 1.05 12 NEW Poppets Chocolate Toffee Popcorn 02601 Chocolate Toffee Popcorn 30g 0.29 24 02602 Chocolate Toffee Popcorn 70g 0.69 18 02604 Chocolate Toffee Popcorn

Marketing Plan †Halal Diet in the United States

Marketing Strategy The Halal diet is consumed mostly by the Muslims in different countries of the world. The diet has been accepted in various countries, and this makes it popular in many countries where Islamic faith is practiced. Countries advocating for religion diversity, such as the United States, have accepted the use of such products in their markets.Advertising We will write a custom term paper sample on Marketing Plan – Halal Diet in the United States specifically for you for only $16.05 $11/page Learn More This means that the product is not limited to Muslim countries but also other countries globally (Brazin, 2006). For this reason, the diet is intended to be marketed across the religious and other sects in the United States. The diet is to be marketed across different eating cultures. This means that the diet is to be marketed to Muslims and people of other religions because it helps in weight loss reduction. The health benefits of the product will make it acceptable by other religions, cultures, communities and countries. Integrated Marketing Communication (IMC) has been an efficient method of accessing and maintaining a product in the market (Shimp, 2010). Firms use IMC to improve their market position by delivering the important information that consumers might require. The marketers also collect important information about the behavior of consumers. This helps develop products which match the needs of the customers. On the other hand, the consumers are able to deliver the information they feel is important about the products being offered in the market by the company. The major importance of IMC is that it makes a product to have a stronger competitive advantage in the market (Shimp, 2010). This strategy will be adopted in the marketing of the Halal Diet in the United States. Since Halal Diet is not a new product in the market, the difference has to be brought about in order to make distinction from the norma l Halal diet in the market. Therefore, issues that will be given maximum attention in strategizing the marketing process are: branding and advertising, promotional activities, budgeting and media rationale and publicizing of the diet.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first thing will be the branding of the diet since it will give the diet the aspect of uniqueness in the market (Franzen Moriarty, 2009). The diet will have a single brand name which is ‘Special Halal Diet for Weight Loss.’ This name will be enclosed in a caption on a packet in which the diet will be packaged for delivery. The color of the packages will differ for the vegetarian diet and for the non-vegetarian diet, and this will be written on the packet for ease of differentiation. This is because the diet is meant for customers with differing consumption habits. A clear distinction has to be made when packaging and branding in order to make it easy for the customers to identify their taste of the diet. Since the diet will be introduced as a new product in the market, massive advertising is required in order to make the product known to the market (Ishikawa Tsujimoto, 2008). Advertisement will be done through the internet, the radio and the television and posters. The internet will be used because modern marketing embraces the use of e-marketing; which has proven to be very effective because many people in the United States have adopted e-shopping and marketing (Kurtz, 2011). In addition, most people in the US have access to the internet, and the internet also gives a room for explaining the diet to the customers in a quite detailed manner. Amazon.com, which is one of the widely used marketing and advertising websites, will be used in advertising the Halal diet. Television and radio are also common tools of advertisement, and adverts of the diet will be aired on the radio and the television in order to reach more customers who do not visit the internet regularly. Moreover, the products will be posted on the billboards and posters in order to instantaneously alert people of the diet. Mission For any business to grow, it has to have a strong vision and mission which are the guiding factors that always put the business on truck. The vision of this business is â€Å"preparing high quality and healthy food for all Americans.† The mission of the Halal Diet business is â€Å"preparing and delivering of quality and healthy diet for all Americans.†Advertising We will write a custom term paper sample on Marketing Plan – Halal Diet in the United States specifically for you for only $16.05 $11/page Learn More The objectives of the business are to produce food that cuts across the cultural divides of America, making food that is healthy for the population and which will help in addressing the healthy and c onsumption needs of all Americans. In summary, the mission and objectives of this business centers on marketing across cultures, addressing the modern health needs of the customers in the diet and addressing different eating habits of the customers. These three diversities are important and will help the firm in capturing a big market for the business; and therefore propel the growth of the business in the United States. This diet intends to help customers tackle the problem of overweight, thus as they continuously consume the product and achieve this goals, they will yearn for more diet. Also, both vegetarians and non-vegetarians will have their needs captured by the business, making it to have a more competitive advantage more so over the normal halal diet. Marketing Objectives The objectives of marketing the Halal Diet are as follows: The first objective is to introduce the new Halal Diet to the customers in the market. As such, the main aim is defining the diet to the customers in order for them to know that such a diet exists in the market. Advertisement and promotional activities will be greatly deployed to see that this objective is fulfilled. The second objective is the familiarization of the diet in the market. After customers have known that such a diet exists in the market, it is important to make them get used to all the aspects of this diet which include the different tastes and flavors of the diet and the benefits that come from eating the diet. The third objective is to promote the sales of the diet. The sales of the product will be largely dependent on the marketing strategies used in achieving both the first and the second objective.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Putting in place efficient and effective marketing strategies will automatically lead to the achievement of this objective. More sales will be gained through effective application of public relations by the firm and the manner in which the business will carry out its corporate social responsibility (Pride Ferrell, 2011). Financial Objectives Just like any other business, this marketing plan has financial implications. The ultimate goal of marketing the halal diet is familiarizing the diet to the customers which will help the product to be known and purchased by these customers, thereby helping advance sales and increase the earnings from the business. Huge sums of money will go to branding, packaging and advertisement of the diet to the potential customers. Since the US is a very big country in size, it will be very costly to market the diet in the whole country at a go. To limit the cost of marketing, the diet will be marketed in different phases. The first phase which is the dete rminant one will take place in one state – New York. Thus, owing to this fact, it is only the Internet advertisement which will cover the whole country. The posters and billboards advertising the diet will only be used in the city of New York. Promotional activities which are equally important in introducing a product to customers will be confined to the city of New York. Once the diet has been sufficiently marketed in the State of New York, it will be easy for access the markets in other states. Sufficient marketing will be determined by observing the number of customers and the amount of sales that are made in the state of New York. This progress will be assessed after every quarter; that is after every three months and adjustments made at after every quarter depending on the marketing achievements that will have been made. Target Market(s) The target market for the Halal diet is so diverse. The diversification is aimed at going beyond the market of the prevailing Halal die t. The advantage of this diet is that it will traverse the religious lines, thus it is expected to attract more customers. The diet is meant for the youths, the adult people as well as the aged population. There is also the special category of people; that is people who have overweight and obese cases. The cases of obesity in the city of New York have been rising since the year 2000 (City University of New York, 2007). The diet will be made known to these customers through the advertisement that will be done. Potential customers will be given a chance to order for the diet. Customers will order for the products online or come to the established restaurants and order for the product from there. Customers will make a choice of either having the food delivered to their homes or get it direct from the restaurants. References Brazin, L. R. (2006). Internet Guide to Medical Diets and Nutrition. Binghamton, NY: The Haworth press Inc. City University of New York. (2007). Reversing the Diabe tes and Obesity Epidemics in New York City: A call to action to confront a public health, economic and moral threat to New York City’s future. Web. Franzen, G., Moriarty, S. E. (2009). The science and art of branding. Armonk, N.Y: M.E. Sharpe. Ishikawa, A., Tsujimoto, A. (2008). Creative marketing for new product and new business development. Hackensack, NJ: World Scientific. Kurtz, D. L. (2011). Contemporary marketing. Australia: South-Western Cengage Learning. Pride, W. M., Ferrell, O. C. (2011). Foundations of marketing. Mason, OH: South Western Cengage Learning. Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. This term paper on Marketing Plan – Halal Diet in the United States was written and submitted by user Kallie Riggs to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Masculinity in Their Eyes Were Watching God Research Paper Example

Masculinity in Their Eyes Were Watching God Research Paper Example Masculinity in Their Eyes Were Watching God Paper Masculinity in Their Eyes Were Watching God Paper Essay Topic: Their Eyes Were Watching God Jeanie changed from paying her mutual respect to complaining her as an irresponsible woman who cant do the chores properly. Then I will summarize the comments on Joeys character. Joeys social status is a middle class. Most middle classes spend a lot of time on their profession. However, ones Job is not his whole life. It is a trap that makes people think that work and salary mechanism is priority above all things. Somehow when people fall into this trap, they adjust their temperament and character to suit the environment. Joeys overall character seems to be absorbed Into he order of hills former workplace. He Is a person who finds his existential worth through working under a presumed order. This can be seen through his role in Detonative. The novels introduction of Joe starts with him as a stranger walking down the road. He was a citified, stylish dressed man with his hat set at an angle. (27) He talked friendly to Jeanie and told Jeanie that he had been working for white folks a long time yet saved a lot of money. Joeys ideological investment, unlike Lagans, has nothing to do with a work ethic or turning Jeanie Into a mule; Instead, Joeys stresses intro_(McGowan 113) Jeanie Is attracted by promising fact that Joe would not, like Logan, treat her as labor source. By this she was satisfied enough. The novel then quickly focuses on Joeys achievements as mayor: the establishment of the grocery store, the mail service, the electric lamp and the purchase of Mats mule. Joeys progressive intentions have the quality of invest and speculation. His real aim is to have a big voice. (46) The grocery store and the mall service had earned the economic respect of the townsfolk The parlor was never empty of amusement and hatter. The electric lamp had made him a figure of enlightenment. The purchase of Mats mule gave him a reputation of liberator of labor. These events had made Joe an outstanding figure among the black township. He had earned his big voice. But along came another aspect of his identity: He mad e himself a God by his sole purpose. The townspeople sought to watch him in admiring eyes, hence the title their eyes were watching God. Joe plays God as though nothing can stand In his way, but It has drawbacks. This notion of Identity, or this feeling of empowerment dad him think that it is necessary to stay progressive so long as people continue to believe him as a God. He has to be a fool himself to believe this, but the momentum had kicked off, and without an equalizer it is very hard to stop it. To this point, Joe has become an example of monopoly capitalism. (McGowan 112) By now his sense of superiority had bypassed his sentimentality on the folks around him. He is actually In the risk of being an Ignorant of his townsfolk, even with his beloved Jeanie. Even In old age, en still sees enamels as an autocrat AT Jeanie. Joe cant change Nils animalcules sense and clings on his past achievements. Joeys love towards Jeanie never had grown beyond a fancy doll. Although Jeanie had warned him about his work being a strain(46) on their relationship, he still insists on his prospects on Jeanie as first lady. He trades these good fortunes for Genies loyalty. It was clear for Jeanie, being sensitive about the future, that she will have to take up her burden in Joeys world: a feeling of coldness and fear took hold of her. She felt far away from things and lonely. (46) In the end, the relationship of Joe and Jeanie sees the impotency of fighting over trivial matters. This takes on with nailing the bill (70), Genies old appearance (77) and finally, cutting the tobacco. (78) In the last scene, Joe sees that Jeanie is getting old, and her sexual appeal is not that of her younger ages. There was still a hint of sex when Joe was Joking about her age. Joe could be thinking about having sex with her, but due to his heavy stress on work and progress, he does not know how to do so. To summarize, from his glamorous appearance, Joeys successful elopement with Jeanie roves that Joeys middle class values offer him higher level of social attractiveness than farmers like Logan. Joeys entrance into power was portrayed as a promoter of material livelihood, an enlightenment figure and a mule liberator. From the series of successful acts Joe sees himself as a God that has his own programs to impose on the townsfolk. He, a strong willed and focused person, took hold of power until his death. His marriage was not an ideal one. He likes a stable marriage where the role of his spouse is fixed, never changing.

Assessment of the Overall Impact of Colonialism in the Philippines Research Proposal

Assessment of the Overall Impact of Colonialism in the Philippines - Research Proposal Example The strong resistance of the Filipinos to colonial rule paved the way to its national independence in 1946 from the American rule (Weightman 483). Today, the Philippines remarkably is trying to run its own government under a democratic procedure which gives more freedom for all Filipinos to exercise their right for citizenship. Today, 65 years passed after the Philippine independence from American rule, it is still important to look at the following aspects as a particular way to assess the overall impact of colonialism in the Philippines: leadership in governance, political, economic and culture. In 1972, Ferdinand Marcos proclaimed martial law which placed the entire nation under the military authority. Once again, Filipinos had proven that oppression is a significant triggering factor as far as their level of resistance is concerned. Based on these, it is clear that the Philippines together with its people have remarkable characteristics that are in line with its momentous history particularly its experience with colonialism. It is therefore important to asses at this point the level of impact colonialism brought to the Philippines particularly in the country’s leadership in governance, politics, economy, and culture. For instance, corruption in the Philippines is something Filipinos observed from Spaniards, which today became its major and significant problem. In fact, to alleviate if not eliminate it is the very goal of the recent administration.